Phase 3 (Run): The objective of this phase is to achieve pervasive
use of BI – so all decisions are based on facts rather than intuition. In
this phase, midsized organizations can extend BI to mobile devices
and roll out ad hoc query and analysis to all department business
analysts. Develop a use case such as the following:
While in a meeting with a customer, a VP of sales can run a se-
ries of queries on her smartphone to see how much additional
revenue the team needs to make their numbers, how loyal the
customer is in terms of repeat purchases and how profitable
the product line is. From this information she could decide to
offer another 15 percent discount to the customer for signing
the purchase order before the end of the quarter.
A BI solution enables midsized organizations to address spreadsheet chaos. It provides deep and clear insights into their company
to help them proactively identify, prioritize and address issues, improve organizational alignment and enhance resource utilization.
With better insights and an effective planning and budgeting solution, midsized organizations can more effectively leverage their core
strengths of speed and focus. The roadmap provided in this article
will help you start small, get key learning and successes under your
belt and then build upon it to make fact-based decision-making pervasive within your company.
•
Thomas Tan is director of solutions marketing at SAP in its small and midsized
enterprises solutions marketing group.
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