also be packaged in a forward-looking context for each user to apply
in his or her daily decision-making.
An information strategy isn’t only concerned with the power of the
technology itself; it’s also about defining an approach to deploying
that technology, developing a deep culture of understanding around
why information is important to all knowledge workers and equipping those knowledge workers with the tools to make faster, better
decisions. Making that happen requires processes for governance and
control: How will we manage decisions being made throughout the
organization? How will the master data be created, distributed and
managed? Where will the data come from? Who will own it? A structured, standardized process for data management fosters consistency, efficiency and accountability. Effective data governance should
also allow some creativity. With so much focus over the last few years
on master data management, which is quite important, the field of
business information management has spent an inadequate amount
of time looking at more creative ways to mash up data for insights
that others might not have. For example, by combining demographics data with historical sales numbers, a consumer products company
may be able to determine in what geographies they should launch new
or existing products. This is only possible if a company has the tools
to bring together external and internal data in a meaningful manner
and connect the insights to decision-making processes.
Questions about data governance and decision-making processes
lead to a close look at enterprise culture. Training people on the technical functionality of new applications is important, but even more
What are CDI, MDM and data governance? What is
driving business interest in these solutions?
What are the better architectures and vendors?
How will the market and technologies evolve? Who
will be the leading vendors?
How to optimize professional development to
leverage this trend on behalf of management?
What are the most successful best practices for
creating a single customer view?
Exclusive practitioner case studies only available at
MDM & Data Governance Summit 2010
Call Ingrid Olsen for Best Rates 212.803.8456
Presented by:
www.mdm-summit.com
For sponsorship opportunities, please contact Tony Carrini, 212.803.8547,
anthony.carrini@sourcemedia.com or Eric Kelliher, 212.803.6052,
eric.kelliher@sourcemedia.com.
