By Thomas Tan
The ability to react quickly to new
market opportunities is one of the biggest ad-
vantages a midsized organization has. However,
such an organization has limited resources and
cannot afford to move quickly in the wrong di-
rection. Putting agility to work requires execu-
tives to have clear visibility so that what is work-
ing well can be capitalized upon and what is not
working well can be rapidly undone.
Compared to large enterprises, midsized or-
ganizations usually sell a narrower range of
products and services. This focus comes with
a price – there is little room for placing wrong
bets. Maintaining a high batting average re-
quires that executives stay close to their cus-
tomers, products and the market. Continued
success lies in getting everyone within the orga-
nization on the same page, using the same set
of assumptions and seeing the same version of
the truth.
Executives of midsized companies need a
