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Introduction
From the Possible to the Essential: How Mobility is Redefining Business Intelligence (CONTINUED)
Most importantly, well… They’re really mobile.
Workers in bedside medicine, field service,
hospitality, and many other fields can make
smart decisions and input data at the point
of service rather than in an office. When
employees are unshackled from their desks
and can capture, create, share, mine, filter,
search for, and report on huge volumes of
structured and unstructured data – whenever
and wherever they’re working – operations
become faster, smoother, more innovative,
and more profitable. And that means mobile
business intelligence needs to be an essential
element in any IT organization’s business
strategy.
Executives are driving this transition, too. If
you don’t think so, just try prying the Android,
Blackberry, or iPad out of your CEO’s hand.
Executives want specific, relevant information
delivered to them in real time, in an easily
consumed form, whenever they need it.
They’re sympathetic to people within their
organizations who want the same thing – to
people who know that they could be more
productive and effective if they could just get
the information they need.
Of course, IT leaders must be ready to face
challenges that mobile apps bring, such as
security, performance optimization, look-and-feel, and user experience. Perhaps more
importantly, they need to learn how to
align their organizations’ most fundamental
business processes to capture the main
benefits of mobility: not just for simple
productivity applications like email and Web
browsing, but for business-critical functions
such as customer relationship management
and sales force automation.
Developments occurring around mobile
computing, such as virtualization, cloud
computing, and HTML5, ensure that mobile
business intelligence will continue to
become more complex and challenging,
as well as more important. This e-book will
help you learn more about mobile business
intelligence’s key drivers, business benefits,
and potential pitfalls, as well as provide you
with important best practices for solutions
evaluation, deployment, and management. ■
