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Mobile business intelligence is still in its early phases, but, led by a new wave of top-level executives, will rush into new
adoptions and challenges over the next few years, according to a review by Gartner research VP Andreas Bitterer.
Bitterer led a review of market forecasts,
possibilities and challenges Thursday entitled
“Current State and Future Trends in Mobile
Business Intelligence.” Gartner maintains
that one-third of all business intelligence
functionality will be consumed through a
mobile device by next year.
For most enterprises, mobile BI adoption
is currently in the “fascination” or selection
phases, with more proven results from use
cases and best practices to come in the next
few years. The difference from other hot trends
in information management is that the ease of
use of mobile devices has led to interest and
acceptance by executive level users.
“For the most part, when we talk to clients,
it’s coming from the top-down,” Bitterer says.
“These people in the high management ranks,
they were never really heavy BI users. Now,
that CEO only needs to know how to do two
things: how to tap and how to swipe.”
Add to the executive support a new and
unexpected pool of BI industry users – Gartner
points to particular growth in health care
and the travel industry – that puts overall
enterprise device adoption at an increase of
20 percent over the next 18 months.
Obviously, this won’t be without growing
pains, especially in terms of infrastructure
needs, Bitterer says. To get the best benefits
from mobile BI, organizations need an
appropriate data model in place to bring
in that mobile user information and enable
access to accurate reports and metrics.
Especially with taking on more users of
business intelligence data, attention to
governance and infrastructure related to data
quality becomes paramount so that you’re
not just “making your bad data look its best,”
Bitterer says.
